![]() ![]() I’ve asked both Lam and the Times for comment. The Times itself saw digital ad dollars drop 7 percent last quarter, citing “declines in traditional web display” ads. ![]() The Wirecutter also owns The Sweethome, which takes the same approach for home appliances and other gear.īoth sites make their money via affiliate links, which generate revenue when consumers click on them and make purchases via e-commerce sites like Amazon.ĭigital publishers have become increasingly interested in that approach, as digital advertising revenue becomes more difficult to find. The New York Times: Eligible purchases for The New York Times include any subscriptions, for example, digital or print news, NYT Cooking, Wirecutter. ![]() The Wirecutter provides recommendations for electronics and other gadgets that are both obsessively researched and simply presented. 21 hours ago &0183 &32 Wirecutter When we acquired Wirecutter in 2016, it was known as a useful, trusted recommendations site, with a growing affiliate business and it has become a more expansive, influential, successful product every year since. It was founded by Brian Lam in 2011 and purchased by The New York Times Company. The Times will pay more than $30 million, including retention bonuses and other payouts, for the startup, according to people familiar with the transaction.īrian Lam, a former editor at Gawker Media’s Gizmodo, founded The Wirecutter in 2011, and has self-funded the company’s growth. Wirecutter The New York Times Company Product Wirecutter Wirecutter helps people buy the right things for the way they want to live. Wirecutter is a product review website owned by The New York Times Company. Last June, technology reporter Nellie Bowles of The New York Times (Wirecutters parent company) exposed how domestic abusers use to monitor, control. The New York Times is buying The Wirecutter, a five-year-old online consumer guide. ![]()
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